Index _ | A | B | C | D | E | F | G | H | I | J | L | M | N | O | P | R | S | T | U | V | W | Y | Z _ __init__() (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ContContract method) (pymc_marketing.clv.distributions.ContNonContract method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.deserialize.Deserializer method) (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MMM method) (pymc_marketing.mmm.additive_effect.MuEffect method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.budget_optimizer.OptimizerCompatibleModelWrapper method) (pymc_marketing.mmm.causal.CausalGraphModel method) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.constraints.Constraint method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.mmm.multidimensional.MultiDimensionalBudgetOptimizerWrapper method) (pymc_marketing.mmm.plot.MMMPlotSuite method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) (pymc_marketing.mmm.preprocessing.StandardizeControls method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) (pymc_marketing.mmm.validating.ValidateControlColumns method) (pymc_marketing.mmm.validating.ValidateDateColumn method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) (pymc_marketing.model_builder.ModelBuilder method) (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) (pymc_marketing.prior.Scaled method) (pymc_marketing.prior.VariableFactory method) A add_events() (pymc_marketing.mmm.multidimensional.MMM method) add_lift_measurements_to_likelihood_from_saturation() (in module pymc_marketing.mmm.lift_test) add_lift_test_measurements() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) add_noise_to_channel_allocation() (in module pymc_marketing.mmm.utils) add_original_scale_contribution_variable() (pymc_marketing.mmm.multidimensional.MMM method) add_saturation_observations() (in module pymc_marketing.mmm.lift_test) adjusted_value_at_risk_score() (in module pymc_marketing.mmm.utility) adstock_from_dict() (in module pymc_marketing.mmm.components.adstock) AdstockTransformation (class in pymc_marketing.mmm.components.adstock) allocate_budget() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) allocated_contribution_by_channel_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) apply() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method) apply_intervention() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) apply_sklearn_transformer_across_dim() (in module pymc_marketing.mmm.utils) approx_hsgp_hyperparams() (in module pymc_marketing.mmm.hsgp) assert_is_subset() (in module pymc_marketing.mmm.lift_test) assert_monotonic() (in module pymc_marketing.mmm.lift_test) attrs_to_init_kwargs() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.base.BaseValidateMMM class method) (pymc_marketing.mmm.base.MMMModelBuilder class method) (pymc_marketing.mmm.mmm.BaseMMM class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.mmm.multidimensional.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) autolog() (in module pymc_marketing.mlflow) average_response() (in module pymc_marketing.mmm.utility) B BaseGammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) baseline() (pymc_marketing.mmm.transformers.TanhSaturationParameters method) BaseMMM (class in pymc_marketing.mmm.mmm) BaseValidateMMM (class in pymc_marketing.mmm.base) Basis (class in pymc_marketing.mmm.events) basis_from_dict() (in module pymc_marketing.mmm.events) batched_convolution() (in module pymc_marketing.mmm.transformers) BetaGeoBetaBinom (class in pymc_marketing.clv.distributions) BetaGeoBetaBinomModel (class in pymc_marketing.clv.models.beta_geo_beta_binom) BetaGeoModel (class in pymc_marketing.clv.models.beta_geo) BetaGeoNBD (class in pymc_marketing.clv.distributions) budget_allocation() (pymc_marketing.mmm.plot.MMMPlotSuite method) BudgetOptimizer (class in pymc_marketing.mmm.budget_optimizer) build() (in module pymc_marketing.mmm.builders.factories) build_default_sum_constraint() (in module pymc_marketing.mmm.constraints) build_from_idata() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) build_graphical_model() (pymc_marketing.mmm.causal.CausalGraphModel class method) build_mmm_from_yaml() (in module pymc_marketing.mmm.builders.yaml) build_model() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) C calculate_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) calculate_metric_distributions() (in module pymc_marketing.mmm.evaluation) calculate_share_change() (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) capitalize() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) casefold() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) causal_impact() (pymc_marketing.customer_choice.mv_its.MVITS method) CausalGraphModel (class in pymc_marketing.mmm.causal) Censored (class in pymc_marketing.prior) center() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) channel_contribution_forward_pass() (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) CLVModel (class in pymc_marketing.clv.models.basic) compile_constraints_for_scipy() (in module pymc_marketing.mmm.constraints) compute_adjustment_sets() (pymc_marketing.mmm.causal.CausalGraphModel method) compute_channel_contribution_original_scale() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) compute_mean_contributions_over_time() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) compute_summary_metrics() (in module pymc_marketing.mmm.evaluation) conditional_value_at_risk() (in module pymc_marketing.mmm.utility) constrain() (pymc_marketing.prior.Prior method) Constraint (class in pymc_marketing.mmm.constraints) construct() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) ContContract (class in pymc_marketing.clv.distributions) ContNonContract (class in pymc_marketing.clv.distributions) contributions_over_time() (pymc_marketing.mmm.plot.MMMPlotSuite method) ConvMode (class in pymc_marketing.mmm.transformers) copy() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) count() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) CovFunc (class in pymc_marketing.mmm.hsgp) create_bass_model() (in module pymc_marketing.bass.model) create_complexity_penalizing_prior() (in module pymc_marketing.mmm.hsgp) create_constrained_inverse_gamma_prior() (in module pymc_marketing.mmm.hsgp) create_data() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_dim_handler() (in module pymc_marketing.prior) create_effect() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) create_eta_prior() (in module pymc_marketing.mmm.hsgp) create_fit_data() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) create_idata_accessor() (in module pymc_marketing.model_builder) create_idata_attrs() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) create_index() (in module pymc_marketing.mmm.utils) create_legend_handles() (in module pymc_marketing.plot) create_likelihood_variable() (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) create_log_callback() (in module pymc_marketing.mlflow) create_m_and_L_recommendations() (in module pymc_marketing.mmm.hsgp) create_new_spend_data() (in module pymc_marketing.mmm.utils) create_registration_meta() (in module pymc_marketing.mmm.components.base) create_sample_kwargs() (in module pymc_marketing.mmm.multidimensional) (in module pymc_marketing.model_builder) create_time_varying_gp_multiplier() (in module pymc_marketing.mmm.tvp) create_time_varying_saturation() (in module pymc_marketing.mmm.lift_test) create_variable() (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) (pymc_marketing.prior.Scaled method) (pymc_marketing.prior.VariableFactory method) create_variable_indexer() (in module pymc_marketing.mmm.lift_test) create_zero_dataset() (in module pymc_marketing.mmm.utils) crps() (in module pymc_marketing.metrics) customer_lifetime_value() (in module pymc_marketing.clv.utils) D days_from_reference() (in module pymc_marketing.mmm.events) debaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) deepcopy() (pymc_marketing.prior.Prior method) delayed_adstock() (in module pymc_marketing.mmm.transformers) DelayedAdstock (class in pymc_marketing.mmm.components.adstock) deserialize() (in module pymc_marketing.deserialize) deserialize_alternative_prior() (in module pymc_marketing.prior) Deserializer (class in pymc_marketing.deserialize) deterministics_to_flat() (in module pymc_marketing.model_graph) deterministics_to_replace() (pymc_marketing.mmm.hsgp.HSGP static method) (pymc_marketing.mmm.hsgp.HSGPBase static method) (pymc_marketing.mmm.hsgp.HSGPPeriodic static method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP static method) dict() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) dist() (pymc_marketing.clv.distributions.BetaGeoBetaBinom class method) (pymc_marketing.clv.distributions.BetaGeoNBD class method) (pymc_marketing.clv.distributions.ContContract class method) (pymc_marketing.clv.distributions.ContNonContract class method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD class method) (pymc_marketing.clv.distributions.ParetoNBD class method) distribution_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_churn_time() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) distribution_new_customer_dropout() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_purchase_rate() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_recency_frequency() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) distribution_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) distribution_new_customer_theta() (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) diversification_ratio() (in module pymc_marketing.mmm.utility) drop_scalar_coords() (in module pymc_marketing.plot) E encode() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) endswith() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) EventAdditiveEffect (class in pymc_marketing.mmm.additive_effect) EventEffect (class in pymc_marketing.mmm.events) exact_row_indices() (in module pymc_marketing.mmm.lift_test) expandtabs() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) expected_customer_lifetime_value() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_new_customer_spend() (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) expected_probability_alive() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_probability_no_purchase() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) expected_purchase_probability() (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) expected_purchases_new_customer() (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) extract_response_distribution() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) F F() (in module pymc_marketing.bass.model) f() (in module pymc_marketing.bass.model) FancyLinearRegression() (in module pymc_marketing.mmm.linear_regression) find() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) fit() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) fit_summary() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) format() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) format_map() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) format_recovered_transformation_parameters() (pymc_marketing.mmm.mmm.MMM method) forward_pass() (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) FourierBase (class in pymc_marketing.mmm.fourier) FourierEffect (class in pymc_marketing.mmm.additive_effect) from_dict() (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.media_transformation.MediaConfig class method) (pymc_marketing.mmm.media_transformation.MediaConfigList class method) (pymc_marketing.mmm.media_transformation.MediaTransformation class method) (pymc_marketing.prior.Censored class method) (pymc_marketing.prior.Prior class method) from_netcdf() (in module pymc_marketing.utils) from_orm() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) function() (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.GaussianBasis method) G GammaGammaModel (class in pymc_marketing.clv.models.gamma_gamma) GammaGammaModelIndividual (class in pymc_marketing.clv.models.gamma_gamma) GaussianBasis (class in pymc_marketing.mmm.events) generate_colors() (in module pymc_marketing.plot) generate_fourier_modes() (in module pymc_marketing.mmm.fourier) generate_saturated_data() (in module pymc_marketing.customer_choice.synthetic_data) generate_unsaturated_data() (in module pymc_marketing.customer_choice.synthetic_data) geometric_adstock() (in module pymc_marketing.mmm.transformers) GeometricAdstock (class in pymc_marketing.mmm.components.adstock) get_backdoor_paths() (pymc_marketing.mmm.causal.CausalGraphModel method) get_channel_contribution_forward_pass_grid() (pymc_marketing.mmm.mmm.MMM method) get_channel_contribution_share_samples() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) get_default_start_date() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) get_errors() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) get_plot_coords() (in module pymc_marketing.plot) get_scales_as_xarray() (pymc_marketing.mmm.multidimensional.MMM method) get_target_transformer() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) get_total_coord_size() (in module pymc_marketing.plot) get_ts_contribution_posterior() (pymc_marketing.mmm.mmm.MMM method) get_unique_adjustment_nodes() (pymc_marketing.mmm.causal.CausalGraphModel method) graphviz() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) H handle_dims() (in module pymc_marketing.prior) hill_function() (in module pymc_marketing.mmm.transformers) hill_saturation_sigmoid() (in module pymc_marketing.mmm.transformers) HillSaturation (class in pymc_marketing.mmm.components.saturation) HillSaturationSigmoid (class in pymc_marketing.mmm.components.saturation) HSGP (class in pymc_marketing.mmm.hsgp) HSGPBase (class in pymc_marketing.mmm.hsgp) HSGPKwargs (class in pymc_marketing.hsgp_kwargs) HSGPPeriodic (class in pymc_marketing.mmm.hsgp) I index() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) (pymc_marketing.mmm.transformers.TanhSaturationParameters method) (pymc_marketing.mmm.transformers.WeibullType method) infer_time_index() (in module pymc_marketing.mmm.tvp) inform_default_prior() (pymc_marketing.customer_choice.mv_its.MVITS method) inverse_scaled_logistic_saturation() (in module pymc_marketing.mmm.transformers) InverseScaledLogisticSaturation (class in pymc_marketing.mmm.components.saturation) is_alternative_prior() (in module pymc_marketing.prior) isalnum() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isalpha() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isascii() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdecimal() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isdigit() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isidentifier() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) islower() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isnumeric() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isprintable() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isspace() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) istitle() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) isupper() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) J join() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) json() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) L LinearTrend (class in pymc_marketing.mmm.linear_trend) LinearTrendEffect (class in pymc_marketing.mmm.additive_effect) ljust() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) load() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.base.BaseValidateMMM class method) (pymc_marketing.mmm.base.MMMModelBuilder class method) (pymc_marketing.mmm.mmm.BaseMMM class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.mmm.multidimensional.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) load_context() (pymc_marketing.mlflow.MMMWrapper method) load_from_idata() (pymc_marketing.clv.models.basic.CLVModel class method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel class method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel class method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel class method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual class method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel class method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel class method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual class method) (pymc_marketing.customer_choice.mnl_logit.MNLogit class method) (pymc_marketing.customer_choice.mv_its.MVITS class method) (pymc_marketing.customer_choice.nested_logit.NestedLogit class method) (pymc_marketing.mmm.base.BaseValidateMMM class method) (pymc_marketing.mmm.base.MMMModelBuilder class method) (pymc_marketing.mmm.mmm.BaseMMM class method) (pymc_marketing.mmm.mmm.MMM class method) (pymc_marketing.mmm.multidimensional.MMM class method) (pymc_marketing.model_builder.ModelBuilder class method) load_mmm() (in module pymc_marketing.mlflow) locate() (in module pymc_marketing.mmm.builders.factories) log_arviz_summary() (in module pymc_marketing.mlflow) log_error() (in module pymc_marketing.mlflow) log_inference_data() (in module pymc_marketing.mlflow) log_likelihood_type() (in module pymc_marketing.mlflow) log_metadata() (in module pymc_marketing.mlflow) log_mmm() (in module pymc_marketing.mlflow) log_mmm_configuration() (in module pymc_marketing.mlflow) log_mmm_evaluation_metrics() (in module pymc_marketing.mlflow) log_model_derived_info() (in module pymc_marketing.mlflow) log_model_graph() (in module pymc_marketing.mlflow) log_sample_diagnostics() (in module pymc_marketing.mlflow) log_types_of_parameters() (in module pymc_marketing.mlflow) log_versions() (in module pymc_marketing.mlflow) logistic_saturation() (in module pymc_marketing.mmm.transformers) LogisticSaturation (class in pymc_marketing.mmm.components.saturation) logp() (pymc_marketing.clv.distributions.BetaGeoBetaBinom method) (pymc_marketing.clv.distributions.BetaGeoNBD method) (pymc_marketing.clv.distributions.ContContract method) (pymc_marketing.clv.distributions.ContNonContract method) (pymc_marketing.clv.distributions.ModifiedBetaGeoNBD method) (pymc_marketing.clv.distributions.ParetoNBD method) lower() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) lstrip() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) M make_exp_nest() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_model() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) make_P_nest() (pymc_marketing.customer_choice.nested_logit.NestedLogit method) maketrans() (pymc_marketing.mmm.hsgp.CovFunc static method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc static method) (pymc_marketing.mmm.transformers.ConvMode static method) (pymc_marketing.mmm.transformers.WeibullType static method) max_abs_scale_channel_data() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleChannels method) max_abs_scale_target_data() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.preprocessing.MaxAbsScaleTarget method) MaxAbsScaleChannels (class in pymc_marketing.mmm.preprocessing) MaxAbsScaleTarget (class in pymc_marketing.mmm.preprocessing) mean_tightness_score() (in module pymc_marketing.mmm.utility) MediaConfig (class in pymc_marketing.mmm.media_transformation) MediaConfigList (class in pymc_marketing.mmm.media_transformation) MediaTransformation (class in pymc_marketing.mmm.media_transformation) michaelis_menten() (in module pymc_marketing.mmm.transformers) MichaelisMentenSaturation (class in pymc_marketing.mmm.components.saturation) MMM (class in pymc_marketing.mmm.additive_effect) (class in pymc_marketing.mmm.mmm) (class in pymc_marketing.mmm.multidimensional) MMMModelBuilder (class in pymc_marketing.mmm.base) MMMPlotSuite (class in pymc_marketing.mmm.plot) MMMWrapper (class in pymc_marketing.mlflow) MNLogit (class in pymc_marketing.customer_choice.mnl_logit) model_construct() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_copy() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) model_dump() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) model_dump_json() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) model_json_schema() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_parametrized_name() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_post_init() (pymc_marketing.hsgp_kwargs.HSGPKwargs method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.mmm.scaling.Scaling method) (pymc_marketing.mmm.scaling.VariableScaling method) model_rebuild() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_validate() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_validate_json() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) model_validate_strings() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) ModelBuilder (class in pymc_marketing.model_builder) ModifiedBetaGeoModel (class in pymc_marketing.clv.models.modified_beta_geo) ModifiedBetaGeoNBD (class in pymc_marketing.clv.distributions) module pymc_marketing.bass pymc_marketing.bass.model pymc_marketing.clv pymc_marketing.clv.distributions pymc_marketing.clv.models pymc_marketing.clv.models.basic pymc_marketing.clv.models.beta_geo pymc_marketing.clv.models.beta_geo_beta_binom pymc_marketing.clv.models.gamma_gamma pymc_marketing.clv.models.modified_beta_geo pymc_marketing.clv.models.pareto_nbd pymc_marketing.clv.models.shifted_beta_geo pymc_marketing.clv.plotting pymc_marketing.clv.utils pymc_marketing.customer_choice pymc_marketing.customer_choice.mnl_logit pymc_marketing.customer_choice.mv_its pymc_marketing.customer_choice.nested_logit pymc_marketing.customer_choice.synthetic_data pymc_marketing.deserialize pymc_marketing.hsgp_kwargs pymc_marketing.metrics pymc_marketing.mlflow pymc_marketing.mmm pymc_marketing.mmm.additive_effect pymc_marketing.mmm.base pymc_marketing.mmm.budget_optimizer pymc_marketing.mmm.builders pymc_marketing.mmm.builders.factories pymc_marketing.mmm.builders.yaml pymc_marketing.mmm.causal pymc_marketing.mmm.components pymc_marketing.mmm.components.adstock pymc_marketing.mmm.components.base pymc_marketing.mmm.components.saturation pymc_marketing.mmm.constraints pymc_marketing.mmm.evaluation pymc_marketing.mmm.events pymc_marketing.mmm.fourier pymc_marketing.mmm.hsgp pymc_marketing.mmm.lift_test pymc_marketing.mmm.linear_regression pymc_marketing.mmm.linear_trend pymc_marketing.mmm.media_transformation pymc_marketing.mmm.mmm pymc_marketing.mmm.multidimensional pymc_marketing.mmm.plot pymc_marketing.mmm.preprocessing pymc_marketing.mmm.scaling pymc_marketing.mmm.transformers pymc_marketing.mmm.tvp pymc_marketing.mmm.utility pymc_marketing.mmm.utils pymc_marketing.mmm.validating pymc_marketing.model_builder pymc_marketing.model_config pymc_marketing.model_graph pymc_marketing.plot pymc_marketing.prior pymc_marketing.utils MonthlyFourier (class in pymc_marketing.mmm.fourier) MuEffect (class in pymc_marketing.mmm.additive_effect) MultiDimensionalBudgetOptimizerWrapper (class in pymc_marketing.mmm.multidimensional) MVITS (class in pymc_marketing.customer_choice.mv_its) N NestedLogit (class in pymc_marketing.customer_choice.nested_logit) new_spend_contributions() (pymc_marketing.mmm.mmm.MMM method) nmae() (in module pymc_marketing.metrics) NoAdstock (class in pymc_marketing.mmm.components.adstock) NoSaturation (class in pymc_marketing.mmm.components.saturation) nrmse() (in module pymc_marketing.metrics) O optimize_budget() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MultiDimensionalBudgetOptimizerWrapper method) optimizer_xarray_builder() (in module pymc_marketing.mmm.budget_optimizer) OptimizerCompatibleModelWrapper (class in pymc_marketing.mmm.budget_optimizer) P parameterize_from_data() (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) ParetoNBD (class in pymc_marketing.clv.distributions) ParetoNBDModel (class in pymc_marketing.clv.models.pareto_nbd) parse_file() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) parse_formula() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) parse_model_config() (in module pymc_marketing.model_config) parse_obj() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) parse_raw() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) partition() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) per_observation_crps() (in module pymc_marketing.metrics) PeriodicCovFunc (class in pymc_marketing.mmm.hsgp) plot_allocated_contribution_by_channel() (pymc_marketing.mmm.mmm.MMM method) plot_budget_allocation() (pymc_marketing.mmm.mmm.MMM method) plot_causal_impact_market_share() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_causal_impact_sales() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_change() (pymc_marketing.customer_choice.mnl_logit.MNLogit static method) (pymc_marketing.customer_choice.nested_logit.NestedLogit static method) plot_channel_contribution_grid() (pymc_marketing.mmm.mmm.MMM method) plot_channel_contribution_share_hdi() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_channel_parameter() (pymc_marketing.mmm.mmm.MMM method) plot_components_contributions() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_counterfactual() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_curve() (in module pymc_marketing.plot) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) plot_curve_hdi() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_curve_samples() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) plot_customer_exposure() (in module pymc_marketing.clv.plotting) plot_data() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_direct_contribution_curves() (pymc_marketing.mmm.mmm.MMM method) plot_errors() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_expected_purchases_over_time() (in module pymc_marketing.clv.plotting) plot_expected_purchases_ppc() (in module pymc_marketing.clv.plotting) plot_fit() (pymc_marketing.customer_choice.mv_its.MVITS method) plot_frequency_recency_matrix() (in module pymc_marketing.clv.plotting) plot_grouped_contribution_breakdown_over_time() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_hdi() (in module pymc_marketing.plot) plot_new_spend_contributions() (pymc_marketing.mmm.mmm.MMM method) plot_posterior_predictive() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_prior_predictive() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_prior_vs_posterior() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) plot_probability_alive_matrix() (in module pymc_marketing.clv.plotting) plot_product() (in module pymc_marketing.customer_choice.mv_its) plot_samples() (in module pymc_marketing.plot) plot_waterfall_components_decomposition() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) portfolio_entropy() (in module pymc_marketing.mmm.utility) post_sample_model_transformation() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) posterior_predictive() (pymc_marketing.mmm.plot.MMMPlotSuite method) predict() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mlflow.MMMWrapper method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) predict_posterior() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) predict_proba() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) predict_stream() (pymc_marketing.mlflow.MMMWrapper method) prepare_X_matrix() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocess() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) preprocess_model_data() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) preprocessing_method_X() (in module pymc_marketing.mmm.preprocessing) preprocessing_method_y() (in module pymc_marketing.mmm.preprocessing) Prior (class in pymc_marketing.prior) pymc_marketing.bass module pymc_marketing.bass.model module pymc_marketing.clv module pymc_marketing.clv.distributions module pymc_marketing.clv.models module pymc_marketing.clv.models.basic module pymc_marketing.clv.models.beta_geo module pymc_marketing.clv.models.beta_geo_beta_binom module pymc_marketing.clv.models.gamma_gamma module pymc_marketing.clv.models.modified_beta_geo module pymc_marketing.clv.models.pareto_nbd module pymc_marketing.clv.models.shifted_beta_geo module pymc_marketing.clv.plotting module pymc_marketing.clv.utils module pymc_marketing.customer_choice module pymc_marketing.customer_choice.mnl_logit module pymc_marketing.customer_choice.mv_its module pymc_marketing.customer_choice.nested_logit module pymc_marketing.customer_choice.synthetic_data module pymc_marketing.deserialize module pymc_marketing.hsgp_kwargs module pymc_marketing.metrics module pymc_marketing.mlflow module pymc_marketing.mmm module pymc_marketing.mmm.additive_effect module pymc_marketing.mmm.base module pymc_marketing.mmm.budget_optimizer module pymc_marketing.mmm.builders module pymc_marketing.mmm.builders.factories module pymc_marketing.mmm.builders.yaml module pymc_marketing.mmm.causal module pymc_marketing.mmm.components module pymc_marketing.mmm.components.adstock module pymc_marketing.mmm.components.base module pymc_marketing.mmm.components.saturation module pymc_marketing.mmm.constraints module pymc_marketing.mmm.evaluation module pymc_marketing.mmm.events module pymc_marketing.mmm.fourier module pymc_marketing.mmm.hsgp module pymc_marketing.mmm.lift_test module pymc_marketing.mmm.linear_regression module pymc_marketing.mmm.linear_trend module pymc_marketing.mmm.media_transformation module pymc_marketing.mmm.mmm module pymc_marketing.mmm.multidimensional module pymc_marketing.mmm.plot module pymc_marketing.mmm.preprocessing module pymc_marketing.mmm.scaling module pymc_marketing.mmm.transformers module pymc_marketing.mmm.tvp module pymc_marketing.mmm.utility module pymc_marketing.mmm.utils module pymc_marketing.mmm.validating module pymc_marketing.model_builder module pymc_marketing.model_config module pymc_marketing.model_graph module pymc_marketing.plot module pymc_marketing.prior module pymc_marketing.utils module R random_samples() (in module pymc_marketing.plot) raroc() (in module pymc_marketing.mmm.utility) rebaseline() (pymc_marketing.mmm.transformers.TanhSaturationBaselinedParameters method) register_data() (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) register_deserialization() (in module pymc_marketing.deserialize) register_tensor_transform() (in module pymc_marketing.prior) removeprefix() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) removesuffix() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) replace() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) resolve() (in module pymc_marketing.mmm.builders.factories) rfind() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rfm_segments() (in module pymc_marketing.clv.utils) rfm_summary() (in module pymc_marketing.clv.utils) rfm_train_test_split() (in module pymc_marketing.clv.utils) rindex() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rjust() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) root_saturation() (in module pymc_marketing.mmm.transformers) RootSaturation (class in pymc_marketing.mmm.components.saturation) rpartition() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rsplit() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) rstrip() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) S sample() (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) sample_curve() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.linear_trend.LinearTrend method) sample_posterior_predictive() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) sample_prior() (in module pymc_marketing.prior) (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.linear_trend.LinearTrend method) (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) sample_prior_predictive() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) sample_response_distribution() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MultiDimensionalBudgetOptimizerWrapper method) saturation_curves_scatter() (pymc_marketing.mmm.plot.MMMPlotSuite method) saturation_from_dict() (in module pymc_marketing.mmm.components.saturation) SaturationTransformation (class in pymc_marketing.mmm.components.saturation) save() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) scale_channel_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_lift_measurements() (in module pymc_marketing.mmm.lift_test) scale_target_for_lift_measurements() (in module pymc_marketing.mmm.lift_test) Scaled (class in pymc_marketing.prior) Scaling (class in pymc_marketing.mmm.scaling) schema() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) schema_json() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) selections() (in module pymc_marketing.plot) serialize_prior() (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) set_constraints() (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer method) set_data() (pymc_marketing.mmm.additive_effect.EventAdditiveEffect method) (pymc_marketing.mmm.additive_effect.FourierEffect method) (pymc_marketing.mmm.additive_effect.LinearTrendEffect method) (pymc_marketing.mmm.additive_effect.MuEffect method) set_dims_for_all_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) set_idata_attrs() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) (pymc_marketing.customer_choice.mnl_logit.MNLogit method) (pymc_marketing.customer_choice.mv_its.MVITS method) (pymc_marketing.customer_choice.nested_logit.NestedLogit method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.multidimensional.MMM method) (pymc_marketing.model_builder.ModelBuilder method) set_subplot_kwargs_defaults() (in module pymc_marketing.plot) sharpe_ratio() (in module pymc_marketing.mmm.utility) ShiftedBetaGeoModelIndividual (class in pymc_marketing.clv.models.shifted_beta_geo) SoftPlusHSGP (class in pymc_marketing.mmm.hsgp) split() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) splitlines() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) standardize_control_data() (pymc_marketing.mmm.preprocessing.StandardizeControls method) StandardizeControls (class in pymc_marketing.mmm.preprocessing) startswith() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) strip() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) summarize_metric_distributions() (in module pymc_marketing.mmm.evaluation) swapcase() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) T tail_distance() (in module pymc_marketing.mmm.utility) tanh_saturation() (in module pymc_marketing.mmm.transformers) tanh_saturation_baselined() (in module pymc_marketing.mmm.transformers) TanhSaturation (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselined (class in pymc_marketing.mmm.components.saturation) TanhSaturationBaselinedParameters (class in pymc_marketing.mmm.transformers) TanhSaturationParameters (class in pymc_marketing.mmm.transformers) thin_fit_result() (pymc_marketing.clv.models.basic.CLVModel method) (pymc_marketing.clv.models.beta_geo.BetaGeoModel method) (pymc_marketing.clv.models.beta_geo_beta_binom.BetaGeoBetaBinomModel method) (pymc_marketing.clv.models.gamma_gamma.BaseGammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModel method) (pymc_marketing.clv.models.gamma_gamma.GammaGammaModelIndividual method) (pymc_marketing.clv.models.modified_beta_geo.ModifiedBetaGeoModel method) (pymc_marketing.clv.models.pareto_nbd.ParetoNBDModel method) (pymc_marketing.clv.models.shifted_beta_geo.ShiftedBetaGeoModelIndividual method) time_varying_prior() (in module pymc_marketing.mmm.tvp) title() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) to_dict() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.EventEffect method) (pymc_marketing.mmm.events.GaussianBasis method) (pymc_marketing.mmm.fourier.FourierBase method) (pymc_marketing.mmm.fourier.MonthlyFourier method) (pymc_marketing.mmm.fourier.WeeklyFourier method) (pymc_marketing.mmm.fourier.YearlyFourier method) (pymc_marketing.mmm.hsgp.HSGP method) (pymc_marketing.mmm.hsgp.HSGPBase method) (pymc_marketing.mmm.hsgp.HSGPPeriodic method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP method) (pymc_marketing.mmm.media_transformation.MediaConfig method) (pymc_marketing.mmm.media_transformation.MediaConfigList method) (pymc_marketing.mmm.media_transformation.MediaTransformation method) (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) to_graph() (pymc_marketing.prior.Censored method) (pymc_marketing.prior.Prior method) to_xarray() (in module pymc_marketing.clv.utils) transform_1d_array() (in module pymc_marketing.mmm.utils) Transformation (class in pymc_marketing.mmm.components.base) translate() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) U update_forward_refs() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) update_priors() (pymc_marketing.mmm.components.adstock.AdstockTransformation method) (pymc_marketing.mmm.components.adstock.DelayedAdstock method) (pymc_marketing.mmm.components.adstock.GeometricAdstock method) (pymc_marketing.mmm.components.adstock.NoAdstock method) (pymc_marketing.mmm.components.adstock.WeibullCDFAdstock method) (pymc_marketing.mmm.components.adstock.WeibullPDFAdstock method) (pymc_marketing.mmm.components.base.Transformation method) (pymc_marketing.mmm.components.saturation.HillSaturation method) (pymc_marketing.mmm.components.saturation.HillSaturationSigmoid method) (pymc_marketing.mmm.components.saturation.InverseScaledLogisticSaturation method) (pymc_marketing.mmm.components.saturation.LogisticSaturation method) (pymc_marketing.mmm.components.saturation.MichaelisMentenSaturation method) (pymc_marketing.mmm.components.saturation.NoSaturation method) (pymc_marketing.mmm.components.saturation.RootSaturation method) (pymc_marketing.mmm.components.saturation.SaturationTransformation method) (pymc_marketing.mmm.components.saturation.TanhSaturation method) (pymc_marketing.mmm.components.saturation.TanhSaturationBaselined method) (pymc_marketing.mmm.events.Basis method) (pymc_marketing.mmm.events.GaussianBasis method) upper() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method) V validate() (pymc_marketing.hsgp_kwargs.HSGPKwargs class method) (pymc_marketing.mmm.additive_effect.EventAdditiveEffect class method) (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.base.MMMModelBuilder method) (pymc_marketing.mmm.budget_optimizer.BudgetOptimizer class method) (pymc_marketing.mmm.events.EventEffect class method) (pymc_marketing.mmm.fourier.FourierBase class method) (pymc_marketing.mmm.fourier.MonthlyFourier class method) (pymc_marketing.mmm.fourier.WeeklyFourier class method) (pymc_marketing.mmm.fourier.YearlyFourier class method) (pymc_marketing.mmm.hsgp.HSGP class method) (pymc_marketing.mmm.hsgp.HSGPBase class method) (pymc_marketing.mmm.hsgp.HSGPPeriodic class method) (pymc_marketing.mmm.hsgp.SoftPlusHSGP class method) (pymc_marketing.mmm.linear_trend.LinearTrend class method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.scaling.Scaling class method) (pymc_marketing.mmm.scaling.VariableScaling class method) validate_channel_columns() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.validating.ValidateChannelColumns method) validate_control_columns() (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.validating.ValidateControlColumns method) validate_date_col() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.validating.ValidateDateColumn method) validate_target() (pymc_marketing.mmm.base.BaseValidateMMM method) (pymc_marketing.mmm.mmm.BaseMMM method) (pymc_marketing.mmm.mmm.MMM method) (pymc_marketing.mmm.validating.ValidateTargetColumn method) ValidateChannelColumns (class in pymc_marketing.mmm.validating) ValidateControlColumns (class in pymc_marketing.mmm.validating) ValidateDateColumn (class in pymc_marketing.mmm.validating) ValidateTargetColumn (class in pymc_marketing.mmm.validating) validation_method_X() (in module pymc_marketing.mmm.validating) validation_method_y() (in module pymc_marketing.mmm.validating) value_at_risk() (in module pymc_marketing.mmm.utility) VariableFactory (class in pymc_marketing.prior) VariableScaling (class in pymc_marketing.mmm.scaling) W WeeklyFourier (class in pymc_marketing.mmm.fourier) weibull_adstock() (in module pymc_marketing.mmm.transformers) WeibullCDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullPDFAdstock (class in pymc_marketing.mmm.components.adstock) WeibullType (class in pymc_marketing.mmm.transformers) Y YearlyFourier (class in pymc_marketing.mmm.fourier) Z zfill() (pymc_marketing.mmm.hsgp.CovFunc method) (pymc_marketing.mmm.hsgp.PeriodicCovFunc method) (pymc_marketing.mmm.transformers.ConvMode method) (pymc_marketing.mmm.transformers.WeibullType method)
