ParetoNBDModel.distribution_new_customer_purchase_rate

ParetoNBDModel.distribution_new_customer_purchase_rate(data=None, *, random_seed=None)

Sample from the Gamma distribution representing purchase rates for new customers.

This is the purchase rate for a new customer and determines the time between purchases for any new customer.

Parameters:

dataDataFrame, optional

DataFrame containing the following columns:

• customer_id: Unique customer identifier

• All covariate columns specified when model was initialized.

If not provided, predictions will be ran with data used to fit model.

random_seedRandomState, optional

Random state to use for sampling.

Returns:

Dataset

Dataset containing the posterior samples for the population-level purchase rate.