FancyLinearRegression

pymc_marketing.mmm.linear_regression.FancyLinearRegression(**mmm_kwargs)

Create wrapper around MMM for a linear regression model.

See pymc_marketing.mmm.mmm.MMM() for more details.

Parameters:

mmm_kwargs

Keyword arguments to pass to the MMM constructor.

Returns:

MMM

An instance of the MMM class with linear regression settings.

Examples

Load a saved MMM model with linear regression settings:

from pymc_marketing.mmm import MMM

linear_regression = MMM.load("linear_regression_model.nc")