Installing PyMC-Marketing

PyMC-Marketing requires Python 3.10 or greater.

Install and activate an environment (e.g. marketing_env) with the pymc-marketing package from conda-forge. It may look something like the following:

conda create -c conda-forge -n marketing_env pymc-marketing
conda activate marketing_env

You can also install the development version of PyMC-Marketing with:

pip install git+https://github.com/pymc-labs/pymc-marketing.git

Next, we you can create a new Jupyter notebook with either JupyterLab or VS Code.

JupyterLab Notebook

After installing the pymc-marketing package (see above), run the following with marketing_env activated:

conda install -c conda-forge jupyterlab
jupyter lab

VS Code Notebook

After installing the pymc-marketing package (see above), run the following with marketing_env activated:

conda install -c conda-forge ipykernel

Start VS Code and ensure that the “Jupyter” extension is installed. Press Ctrl + Shift + P and type “Python: Select Interpreter”. Ensure that marketing_env is selected. Press Ctrl + Shift + P and type “Create: New Jupyter Notebook”.

Installation for developers

If you are a developer of pymc-marketing, or want to start contributing, refer to the contributing guide to get started.

See the official PyMC installation guide if more detail is needed.