(gallery)=
# Example Gallery

```{toctree}
:hidden:
```

## Introduction

Welcome to the PyMC-Marketing example gallery! This gallery provides visual navigation to all of our example notebooks to help you quickly find the techniques and models relevant to your marketing analytics needs.

## Marketing Mix Models (MMM)

### Fundamentals

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:gutter: 3

:::{grid-item-card} MMM Example: Introduction Notebook
:img-top: ../gallery/images/mmm_example.png
:link: ../notebooks/mmm/mmm_example.html
:::

:::{grid-item-card} Custom Models with MMM components
:img-top: ../gallery/images/mmm_components.png
:link: ../notebooks/mmm/mmm_components.html
:::

:::{grid-item-card} MMM Multidimensional Example Notebook (e.g. Geo-MMM)
:img-top: ../gallery/images/mmm_multidimensional_example.png
:link: ../notebooks/mmm/mmm_multidimensional_example.html
:::
::::

### Budget Allocation

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:gutter: 3

:::{grid-item-card} Budget Allocation Example
:img-top: ../gallery/images/mmm_budget_allocation_example.png
:link: ../notebooks/mmm/mmm_budget_allocation_example.html
:::

:::{grid-item-card} Budget Allocation and Risk Assessment
:img-top: ../gallery/images/mmm_allocation_assessment.png
:link: ../notebooks/mmm/mmm_allocation_assessment.html
:::
::::

### Lift Test Calibration

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:gutter: 3

:::{grid-item-card} Introduction to Lift Test Calibration
:img-top: ../gallery/images/mmm_lift_test.png
:link: ../notebooks/mmm/mmm_lift_test.html
:::

:::{grid-item-card} Case Study: Unobserved Confounders, ROAS and Lift Tests
:img-top: ../gallery/images/mmm_roas.png
:link: ../notebooks/mmm/mmm_roas.html
:::
::::

### Time-Varying Parameters

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:gutter: 3

:::{grid-item-card} MMM with time-varying parameters
:img-top: ../gallery/images/mmm_tvp_example.png
:link: ../notebooks/mmm/mmm_tvp_example.html
:::

:::{grid-item-card} MMM with time-varying media baseline
:img-top: ../gallery/images/mmm_time_varying_media_example.png
:link: ../notebooks/mmm/mmm_time_varying_media_example.html
:::
::::

### Model Evaluation

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:gutter: 3

:::{grid-item-card} Cross-Validation
:img-top: ../gallery/images/mmm_time_slice_cross_validation.png
:link: ../notebooks/mmm/mmm_time_slice_cross_validation.html
:::

:::{grid-item-card} Metrics and Model Evaluation
:img-top: ../gallery/images/mmm_evaluation.png
:link: ../notebooks/mmm/mmm_evaluation.html
:::
::::

### Causal Inference

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:gutter: 3

:::{grid-item-card} Causal Identification
:img-top: ../gallery/images/mmm_causal_identification.png
:link: ../notebooks/mmm/mmm_causal_identification.html
:::

:::{grid-item-card} MMMs and Pearl's ladder of causal inference
:img-top: ../gallery/images/mmm_counterfactuals.png
:link: ../notebooks/mmm/mmm_counterfactuals.html
:::
::::

### Case Studies

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:gutter: 3

:::{grid-item-card} MMM End-to-End Case Study
:img-top: ../gallery/images/mmm_case_study.png
:link: ../notebooks/mmm/mmm_case_study.html
:::
::::

## Customer Lifetime Value (CLV) Models

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:gutter: 3

:::{grid-item-card} CLV Quickstart
:img-top: ../gallery/images/clv_quickstart.png
:link: ../notebooks/clv/clv_quickstart.html
:::

:::{grid-item-card} BG/NBD Model
:img-top: ../gallery/images/bg_nbd.png
:link: ../notebooks/clv/bg_nbd.html
:::

:::{grid-item-card} MBG/NBD Model
:img-top: ../gallery/images/mbg_nbd.png
:link: ../notebooks/clv/mbg_nbd.html
:::

:::{grid-item-card} Pareto/NBD Model
:img-top: ../gallery/images/pareto_nbd.png
:link: ../notebooks/clv/pareto_nbd.html
:::

:::{grid-item-card} Gamma-Gamma Model
:img-top: ../gallery/images/gamma_gamma.png
:link: ../notebooks/clv/gamma_gamma.html
:::

:::{grid-item-card} sBG Model
:img-top: ../gallery/images/sBG.png
:link: ../notebooks/clv/sBG.html
:::
::::

## Customer Choice Models

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:gutter: 3

:::{grid-item-card} MV-ITS Saturated
:img-top: ../gallery/images/mv_its_saturated.png
:link: ../notebooks/customer_choice/mv_its_saturated.html
:::

:::{grid-item-card} MV-ITS Unsaturated
:img-top: ../gallery/images/mv_its_unsaturated.png
:link: ../notebooks/customer_choice/mv_its_unsaturated.html
:::

:::{grid-item-card} Multinomial Logit Discrete Choice
:img-top: ../gallery/images/mnl_logit.png
:link: ../notebooks/customer_choice/mnl_logit.html
:::

:::{grid-item-card} Nested Logit Discrete Choice
:img-top: ../gallery/images/nested_logit.png
:link: ../notebooks/customer_choice/nested_logit.html
:::
::::

## Bass Diffusion Model

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:gutter: 3

:::{grid-item-card} Bass Diffusion Model Example
:img-top: ../gallery/images/bass_example.png
:link: ../notebooks/bass/bass_example.html
:::
::::

## General Tutorials

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:gutter: 3

:::{grid-item-card} Model Configuration
:img-top: ../gallery/images/model_configuration.png
:link: ../notebooks/general/model_configuration.html
:::

:::{grid-item-card} Prior Predictive Checks
:img-top: ../gallery/images/prior_predictive.png
:link: ../notebooks/general/prior_predictive.html
:::

:::{grid-item-card} NUTS Samplers
:img-top: ../gallery/images/other_nuts_samplers.png
:link: ../notebooks/general/other_nuts_samplers.html
:::
::::