# API

## Modules
```{eval-rst}
.. currentmodule:: pymc_marketing
.. autosummary::
  :recursive:
  :toctree: generated/

  bass
  clv
  customer_choice
  deserialize
  hsgp_kwargs
  metrics
  mlflow
  mmm
  model_builder
  model_config
  model_graph
  plot
  prior
  utils
```